5 Most Common Mistakes to Avoid in Your E-commerce Business

E-commerce is the most booming industry in the World. Every day people are becoming more and more connected to their Smartphone and on the go, buying items online like never before. However, many aspiring entrepreneurs make easy mistakes that could spell disaster for their business.

1. Making the wrong choice of a hosting provider

Without a doubt, there are hundreds of different companies that offer shared hosting or VPS to entrepreneurs and small business owners. However, if you’re just starting out and don’t have enough money to buy your own server, then it can be tempting to sign up for just about any web host. This is a mistake. There are thousands of companies out there that offer quality service and guaranteed customer support at a reasonable price, making them ideal for new businesses with limited funds.

2. Not having a unique domain name

If you’re going to sell online, you need to have a website that is fully functional, professional and is easy for consumers to find. Making the common mistake of not having your own domain or using alternative URLs that are difficult to remember is a terrible idea. People will not come back to your store if they can’t remember how to get there. Also, it’s important that you consider the image you want to portray as a business owner.

3. Using a free domain for your business

You may have heard that it’s a good idea to buy your own domain name so that consumers can find your website easily. While it’s true that buying your own domain name is more cost effective, it’s also important that the chosen domain reflects the quality of the overall marketing and design of your site. This is true even if you have to spend quite a bit of money in order to get the best possible results.

4. Not having an e-commerce store

This mistake is really quite common. As you may know, consumers are used to shopping online, so they won’t come back if they can’t find what they’re looking for on your website. If you have a website that’s not smartly designed, this will discourage customers from coming back to your site and leaving a bad impression on them.

5. Not considering the advantages of automated checkout

This is a serious mistake that many small business owners make. However, there are several benefits to using an automated e-commerce system. These include: less risk of fraud, maximized sales, a secure checkout process and the ability to track customers’ purchasing behavior.

At the end of the day, you can locate thousands of potential web hosting providers based on the Internet Advertising Bureau (IAB). The IAB is intended to monitor advertising activities by major companies in order to establish self-regulatory guidelines. 

As a final note, if you want to start your own business and have no idea where to begin, there are several different options that allow you to do so online. For example, there are companies that will sell you ready-made websites and shopping carts for just a few dollars a month. These types of services are ideal for new e-commerce businesses looking for an edge over their competitors.

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